Why is branding important?

  • Recognizability

    Graphics speak louder than words. Branding signifies establishment, and a strong visual language helps to create a distinct identity for the entity.

  • Better Visual Comunication

    A targeted brand strategy helps portray the brand's mission in the most effective manner to the target audience.

  • Creation of a legacy

    Brands are built to last. Creating a unique and strong visual palette helps provide a framework for the future of the brand as well.

Meet Noora Manchanda

Designer, New York

Noora Manchanda is a multidisciplinary designer based in New York City. Her focus and expertise lies in technical typography, branding and visual identity. She has worked in branding and developing wayfinding strategy and analysis for large-scale institutions such as hospitals, universities, libraries, hotels and more.

What does the course include?

This live studio is designed to encourage lateral thinking while translating great concepts into brilliant brand strategies.

  • How to develop a brand identity

  • How to visually tailor the brand experience to the target group

  • Alternative visual thinking and execution

  • How to design print, packaging and other media required in a brand ecosystem

  • How to present the brand strategy

  • Access to a repository of FREE resources that will help you gain a working knowledge of Adobe Creative Cloud incase you're unfamiliar with the softwares

Block the dates

6 weeks. 6 sessions. A lifetime of learnings.

Introduction to Branding and Visual Identity - 1 hr
04th September 2021 : 5.30 - 6.30 PM

Sharing and finalizing client choices - 2 hrs
11th September 2021: 5.30 - 7.30 PM

Schematic Design (Round 1) - 3 hrs
18th September 2021: 5.30 -8.30 PM

Design Development: Start designing your brand book/ Website (Round 2) - 3 hrs
25th September 2021: 5.30- 8.30 PM

Design Development : Develop your Brand Book/ Website (Round 3) - 3 hrs
02nd October 2021: 5.30-8.30PM

Final Presentation - 3 hrs
09th October 2021: 5.30 PM - 9.30 PM


The enrolments for this batch have unfortunately closed. However, fill up the form below to be notified of updates!


  • Is this a Live Studio?

    Yes! Get the chance to interact with the mentor face-to-face and engage in conversation with a group that is as driven and passionate as you

  • What educational background do I need to have?

    Any student, graduate or professional with a DESIGN background can be a part of this course. Knowledge of Adobe Creative Cloud (Illustrator, InDesign, Photoshop) is RECOMMENDED. If you don't know these softwares, don't worry! Upon enrolling, get access to a repository of FREE learning resources and gain a working knowledge of the software before the course. (CLICK ON FREE PREVIEW TO ACCESS)

  • Will recordings of the sessions be available for the students?

    YES! Recordings will be uploaded to the dashboard for you to peruse and revisit.